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Morrisons' hottest quarter in a year as sunshine and the World Cup lift sales

Published Sep 16, 2026
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Summary:
  • Warm weather and World Cup viewing parties pulled more shoppers into Morrisons, delivering its strongest sales rise in over 12 months.
  • Over the 13-week period ending July 26, like-for-like sales rose 3.2%, marking 15 consecutive quarters of growth for the grocer.
  • Morrisons says net debt is now roughly half of its 2022 level and it is nearing £1 billion ($1.3 billion) in total cost savings.

What happened

Sunshine and football did the heavy lifting. Morrisons said customer demand picked up with the hot summer and the World Cup, helping like-for-like sales climb 3.2% in the 13 weeks ending July 26. That marks the supermarket's best quarterly lift in more than a year and keeps its run of quarterly growth alive at 15 in a row.

Debt and savings progress

The company said net borrowings are now close to 50% lower than where they stood in 2022. It also said it is well on the way to achieving cumulative savings of £1 billion ($1.3 billion). Morrisons was taken private in 2021 by Clayton, Dubilier & Rice in a heavily debt-financed buyout, a backdrop that makes deleveraging and efficiency gains especially important.

How it stacks up against rivals

The latest update adds to signs that Morrisons is holding up better than Asda, the other UK grocer backed by private equity that it is often measured against. Asda was bought five years ago by the Issa brothers and TDR Capital, and last month it recorded a ninth consecutive quarterly drop in sales. Even so, fresh figures from researcher Worldpanel by Numerator showed Asda's sales edged up 0.1% in the 12 weeks to Sept. 6, its first positive print since March 2024.

Good companies can help steady a portfolio, so protecting your savings matters. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

Why it matters for your money

Competition in UK grocery remains fierce, and higher interest costs have made it tougher for both Morrisons and Asda to counter rivals' moves. Worldpanel data show Aldi is narrowing the gap with Asda for the number three spot, while Lidl recently pushed Morrisons down to sixth place. For shoppers and investors alike, that mix of cost cutting, debt reduction and hard-charging discounters is the real story to watch on prices, market share and how far your weekly shop goes.

Staying focused on long term goals lets you grow and safeguard wealth. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

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