Adidas and Benfica unveiled a fresh six-year agreement in a joint statement Monday that runs through 2033 and covers the Lisbon club's official kits. The sides didn't share the value, but business newspaper Eco reported it at €120 million ($139 million). At that level, it would rank as the biggest sponsorship in Portuguese football.
Adidas has been on Benfica's shirts without interruption since the 1997-98 season, and this new chapter continues that run. The announcement follows the release of Benfica's 2026-27 jerseys, which note the 20th anniversary of the club's training campus.
Founded in 1904, Benfica is part of Portugal's Big Three alongside FC Porto and Sporting CP. The team's home is the biggest stadium in the nation, and its academy has a reputation for producing top talent. Investor interest has been building: Lenore Sports Partners, a US group, bought a 5.24% stake last year.
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For fans and investors eyeing the business of sport, this is a long-duration commitment that ties kit supply and facility branding to one of Portugal's marquee clubs. If the reported €120 million price tag is accurate, it signals rising commercial value in Portuguese football and a deeper bet by Adidas on a club with global reach and a prolific youth system. That kind of multi-year visibility can matter for how brands and teams plan spending, expand merchandising, and court new audiences.
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