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Cantor Fitzgerald Wants Big Money in Prediction Markets, Teams Up With Kalshi

Published Sep 12, 2026
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Summary:
  • Cantor Fitzgerald & Co. struck an August agreement to serve as Kalshi's introducing broker.
  • Chairman Brandon Lutnick says the firm is ushering "the biggest institutions" into prediction markets and that "We think it should be great for both sides."
  • Brandon and Kyle Lutnick shared the update during Cantor Fitzgerald's Charity Day, when the firm and BGC Group give a full day of revenue to the Cantor Fitzgerald Relief Fund in memory of employees lost on Sept. 11, 2001.

What Cantor Fitzgerald is doing

Cantor Fitzgerald & Co. plans to act as the introducing broker for Kalshi under a pact announced in August. Speaking on Bloomberg Television Friday, Cantor Fitzgerald LP Chairman Brandon Lutnick said, "We're just helping to bring our clients - the biggest institutions - into that space," adding, "We think it should be great for both sides."

How the businesses fit together

Cantor Fitzgerald LP sits at the top of the house, overseeing investment bank Cantor Fitzgerald & Co., BGC Group Inc. on the brokerage side, and Newmark Group Inc. in commercial real estate. Earlier this year, BGC struck its own prediction-markets tie up with Fanatics.

Leadership, legacy and Charity Day

Brandon Lutnick and his brother, Kyle Lutnick, said they are expanding the enterprise long driven by their father, Howard Lutnick, who currently holds the position of U.S. commerce secretary in the administration of President Donald Trump. They spoke from Cantor Fitzgerald's Charity Day, an annual event where Cantor Fitzgerald and BGC Group donate one day of revenue to the Cantor Fitzgerald Relief Fund. "We want to try and continue that promise forever," Kyle Lutnick said.

Newmark's next chapter and Kyle's role

Newmark said earlier this year that longtime CEO Barry Gosin will leave the role by year end. Kyle Lutnick, previously named chief strategy officer at Newmark, pushed back on speculation that he would take the top job. "I'm not going to be CEO," he said. "I'm having a great time as chief strategy officer."

New financial tools may appear often, so steady stewardship helps preserve your wealth. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

What does this mean for your money? If prediction markets keep gaining traction with big institutions, you could see more mainstream, regulated ways to express views on real world events alongside stocks and bonds. More tools, more choice, same rule of thumb: understand what you are betting on before you play.

Keeping a long term focus and calm habits can help your savings grow. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

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